I am always on the lookout for stories about novel ideas.
This week I was delighted to listen to Lauren Collins talking with Phillip Adams about IKEA.
Lauren wrote about IKEA in a twelve-page article (House Perfect) in The New Yorker in October. Her full article is located behind a paywall but her interview with Phillip explores here research about IKEA.
- IKEA is the invisible designer of domestic life, not only reflecting but also molding, in its ubiquity, our routines and our attitudes.
- IKEA products are intended to work as well in Riyadh as they do in Reykjavík.
- As reading material, the IKEA catalogue is only slightly less popular than Harry Potter.
- The Main Aisle is supposed to curve every fifty feet or so, to keep the customer interested. A path that is straight for any longer than that is called an Autobahn.