IASI Canberra 2009: Day 1: John Bales

John Bales is the CEO of the Coaching Association of Canada.


His keynote address at IASI was entitled The Use of Web Based Technologies by Coaches

John initiated his presentation with the suggestion that learning faster than the opposition is fundamental to competitive advantage. He developed this suggestion with a discussion of learning organisations. His talk explored two themes in relation to coach education and development: How are coaches using web based technologies? What are the implications of these challenges?

John identified five challenges:
1. Communicating training and team information to athletes: (logistics, planning, monitoring, analysis of results). John discussed customised web sites as a solution to this challenge and used an example of a web site used by a Modern Pentathlon coach in the United Kingdom. The site had public domains for announcements, tasks, competitions, training, and team issues. The site has a private domain for coach-athlete interaction around training data.
2. Synthesising input from multiple sources and individualising it. John introduced this challenge with a Ric Charlesworth quote from  Murray Phillips’ From Sidelines to Centre Field. John discussed web sites and web meeting software as a solution to this challenge and shared examples of athlete centred coach led systems. John discussed knowledge transfer and noted Ian Reade et al’s (2006) work. He used a British Volleyball web site as an example of this process of sharing knowledge and shared the use of Elluminate in Canada as meeting software to link coaches and players.
3.    Competency based coach education programs. In this third challenge, John explored how to track large amounts of information and collecting evidence to demonstrate practice. He discussed in detail the use of an E-portfolio as a solution to this challenge. John used examples from Canada to illustrate the use of e-portfolios.
4. John considered two parts to this fourth challenge: (a) Accessibility and effectiveness of coach education. He explored web based learning. and ePreparation for face-to-face contexts. John shared an example of Canadian Ski Coaches’ e-preparation and the use made of video within the e-preparation phase. (b) Retaining effective learning methods in an e-learning environment. John noted the importance of experiential and problem based learning environments. He used Jennifer Moon’s (2001) Short courses and workshops: improving the impact of learning, training and professional development): nature of current practice principles to explore learning:

  • identify current practice
  • clarify new learning and how it relates to current understandings and practice
  • integrate new learning and current understandings of practice;
  • anticipate or imagine the nature of improved practice.

John used an example of Virtual 3D resources to discuss learning facilitation. He shared work underway on a pilot program to link winter sport coaches in Canada.
5. Lifelong learning: create environments encouraging ongoing interaction and daily learning. John explored the opportunities available to social networks and illustrated his discussion with an example of a Global Coach Social Network.

John concluded his keynote address with a consideration of the implications of these challenges and solutions for sports organisations.

IASI 2009 Canberra: Day 1 Edward Derse

The title of Edward’s Keynote address to IASI was The Loud Library: Disruption, Media and Social Knowledge
Edward is the Vice President and General Manager, of GameFly Media, GameFly, Inc.


He introduced his talk about The Loud Library by linking to Clayten Christensen’s (1997) concept discussed in The Innovator’s Dilemma, ‘disruptive innovation’.

Edward noted three stages in disruptive innovation: innocent novelty, overlap, crisis. He exemplified this with the emergence of the digital camera and its implications for photographic film producers. He then discussed the disruptions caused to traditional media: music, television and newspapers.

Edward presented data from the World Internet Project Report (2009) to discuss changes in Internet ecology.

In his discussion of the Music industry Edward noted the emergence of MP3 and MP4 formats and the proliferation of peer-to-peer (P2P) hosting sites. He discussed the emergence of harvesting and digital sales whilst noting the demise of ‘conventional’ music industry sales.

Edward noted the demise of broadcast television primetime viewing in the USA. He observed that people watch TV on their own terms and noted the emergence and success of Hulu, ESPN360 and the impact of iPhone.

In his discussion of newspapers, Edward cited Philip Meyer’s The Vanishing Newspaper. He noted too that the Rocky Mountain News closed after 150 years. The decline in newspaper sales is evident throughout the USA as is the business model upon which the newspapers were founded. The emergence of free and reliable on-line news and user generated media streams have had a profound impact on this model.  Edward noted Twitter’s success in providing immediate news (US Air Flight 1549 as the case in point).

Millennials have developed a different ecology in accessing the media.

Edward moved from the disruption of music, television and newspapers to a discussion of the disruption to the Library, notwithstanding its existing social functions. Edward argued that the Library is a media organisation and is in the information delivery business. The American Library Association (ALA) has noted generational differences in use of the library space.

Despite the disruption to the Library, Edward had a note of hope for IASI. Librarians have the skills to flourish in the digital age: metadata experts, cataloguers, digitisers, reference points, and communicators. Adaptation is required for fundamental change.

Edward urged IASI delegates to:

1. Know the consumer
Digital natives (Born Digital) post 1990: personal computer available for 15 years, Palm Pilot, Napster, Wikipedia, Skye, iPod, Podcasts, YouTube, MySpace, Facebook, Twitter.

2. Get lost in the cloud. Recognise software as a service. 87% of those under 29 are cloud users.
3. Participate in conversations. There are new ways to interact and communicate. Libraries should be LOUD and an integral part of the conversation business. Libraries should recognise the availability of multiple social networks and the possibility of impacting on the social graph. Examples of these networks are Facebook, LinkedIn MySpace, Bebo, Ning. Twitter. Edward discussed Wikipedia too and encouraged delegated to become part of social graph by adding social knowledge. This is a time for the wisdom of crowds, folksomonies and tags.

In summary, Edward identified important characteristics of adaptation to a new ecology for the library:

  • Live in the cloud
  • Less attachment to physical collections
  • Do not control categorization of knowledge
  • Use social knowledge
  • Lead conversations where they happen
  • Acquire skills specific to social technology
  • Surface data from the deep web
  • Develop your node in the social graph

Edward concluded his keynote presentation with a discussion of sports libraries, conversations and participatory networks.
He exemplified this with referennce to:

The Flickr Commons
Free online resources.
LA84 Foundation.
Google Maps API and Google Earth.
Social bookmarking.
Instant Messaging
Google’s power and reach.

Edward’s final observation was that IASI can be an important node in the social graph and a point of light in this new ecology.

IASI 2009 Canberra: Day 1 Welcome



Brennon Dowrick , the Master of Ceremonies, welcomed guests and delegates to the 13th IASI World Congress.

Brennon introduced Brent Espeland, Acting CEO, Australian Sports Commission (ASC) and invited him to make the official welcome address to all congress delegates. Brent welcomed delegates on behalf of the ASC. In his address, Brent identified Sport as a great social movement and encouraged delegates to identify and share sport information that highlighted the colour and richness of the fabric of sport. In his concluding remarks Brent acknowledge the role the NSIC had played in organising the conference and congratulated the NSIC in its work.

Brennon then invited Gretschen Ghent, IASI President, to make her welcome speech on behalf of IASI. Gretschen pointed to the exciting and challenging three days ahead. She thanked the NSIC too for its diligent work in preparing for a memorable three days. She noted the wonderful opportunities presented by the digital changes occurring and the collaborative work required to enable ease of access to, and delivery of, multimedia resources. Gretschen encouraged delegates to explore and debate these issues during the Congress. She exhorted delegates to learn, ask, mingle and socialise!

Brennon Dowrick shared his story as a gymnast scholarship athlete at the Australian Institute of Sport and as Australia’s first Commonwealth Gold medallist in gymnastics as a 19 years ago in Auckland, New Zealand. He illustrated his talk with his pommel horse routine from that event.
Brennon then introduced Edward Derse as the Congress’s first Keynote Address.