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Our roots in stories

In sport, we are awash with data. A fundamental challenge for us is how we deal with these data in our everyday practice. We are trying to make sense of exabytes of data to provide a service. I think an answer may lie in our roots as story receivers and tellers. In analytics, our relationships with coaches, players and other support staff requires us to share stories about performance. Neil Lanham (2013) points out "stories, in their natural setting, are vitally important to human understanding because they...