QR Code Update: December 2012

I have written a number of posts about Quick Response (QR) Codes in the last two years. One of the posts has been one of the most popular posts on Clyde Street.

I have a QR Code for Clyde Street on the front page of the blog.

grabRecently, I have been interested in Vocaroo’s use of a QR Code to link audio recordings. Earlier this year I used Daqri QR Codes to share augmented information with students.

Perhaps it is my fascination with orienteering that has led me to think QR Codes have real potential to enrich personal learning journeys. I just like the idea that resources can be shared in a minimally intrusive way.  (There was a lot of publicity about this example from a building roof top.)

This morning, I was delighted that a Diigo Teacher-Librarian alert took me to Andrew Wilson’s recent paper, QR codes in the library: Are they worth the effort? Analysis of a QR code pilot project.

Andrew notes in the Abstract:

The literature is filled with potential uses for Quick Response (QR) codes in the library setting, but few library QR code projects have publicized usage statistics. A pilot project carried out in the Eda Kuhn Loeb Music Library of the Harvard College Library sought to determine whether library patrons actually understand and use QR codes.

ucniss-qrAndrew reports that:

There is no way to describe the usage statistics as anything but extremely disappointing. None of the three on-line resources were viewed via QR codes more than five times each over the course of the entire semester, and the actual utility of those page views was minimal, at best. Of the three sites, only the “Finding Concert Reviews in Periodicals” appears to have been accessed for use, as the other two research guides had only single page-views, and no recorded time on the sites themselves. Legacy and current usage statistics indicate that the sites are being used, with anywhere from 31 to 53 site visits over each of the past two academic semesters, but once the data is examined at the platform level, mobile usage was negligible in comparison to conventional on-line access.

 Notwithstanding these results I like Andrew’s evaluation of the potential of QR Codes.  He observes:
Despite their ubiquity in the public space, a significant portion of the population appear not to know exactly what they are, or even what the term “QR Code” means. Further, while polls of Harvard’s student population, particularly undergraduates, indicate a high percentage of smartphone usage, there is still a disconnect between the smartphone hardware/software and how they apply to QR Codes.
7913818456_7a4588999a_bAndrew concludes:
Much of the argument in favor of QR Codes in the library (or virtually any other setting) comes down to a simple cost/benefit analysis. And in this case, as long as a few simple rules are followed, the cost of employing QR Codes is so low that any benefit derived from them outweighs the minimal effort involved. There is a reason that QR Codes have become so ubiquitous in print advertising, points-of-sale, and other venues: they are so easy to use, and cost so little in terms of resources, time, and money,that despite low acceptance by the public, it is a technology simply too easy to ignore.
I think QR technology is important and I am delighted that Andrew’s paper provides some usage data in the context of a detailed literature review.
Many years ago when I lived in Devon in the United Kingdom I wanted to explore the delights of letterboxing on Dartmoor. I see QR codes as contemporary letterboxes and ideally suited to treasure hunts. Augmented reality opportunities make these codes very powerful.
Photo Credit
Observation Posts and Datums 1 (Polhigey, CC BY_NC_SA 2.0)

QR Codes: January 2012 Update

I received an alert to David Hopkins’ QR Code post this week.

As well as sharing a QR Code infographic, David provided news of a workshop to be held on 31 January hosted by Bournemouth University and the Higher Education Academy  Using QR Codes in Higher Education.

David points out that:

The idea for a workshop focused on experiences and good practice in the use of QR codes within Higher Education (HE) has been triggered by the overwhelming interest in David Hopkins’ and Milena Bobeva’s conference poster “Quick Response (QR) Codes in Education: The Business School Experience” shared via social networks such as SlideShare and Twitter in June 2011. Since the presentation of the poster, the scope of using the codes within the Bournemouth University Business School have expanded beyond marketing, programme contact details and directions to learning resources. The latest implementation of QR Codes has been as part of the Induction programmes for students starting their studies at the University. The team is now looking forward to the next evolutionary stage for QR Codes in Higher Education and identifying new uses of QR Codes and evaluation of the experience within the HE sector.

A day after writing this post I read Tammy Worcester’s Tech Tip of the Week 110. She offers guidelines to auto generate a QR Code in a Google Spreadsheet. Tammy has two other QR tips (95 and 96).

Braidwood, Artisan Bread, Great Coffee and Slow Food

I live near Braidwood in New South Wales.

Each Saturday morning our family invades the Dojo Bakery in the town.

The Dojo Bakery is located in one of Braidwood’s oldest buildings. It has housed a brewery, a garage and stables, and has been a workers’ cottage. We sit outside, enjoy the produce and delight in the coffee made by Anders.

We like the personal care in making bread and coffee at Dojo’s. It is a wonderful convivial space and prompts me to think even more about the articulation of service and contexts to support learning.

Bronwyn Richards and Helen Lynch add to the delight with their food stall. “Nearly every week Wynlen House sells vegies and preserves from a small stall in the laneway leading to the Dojo Artisan Bakery off Wallace Street, Braidwood, NSW. We sell whatever is ready from the garden focusing on a little of everything rather than a lot of something.”

Bronwyn and Helen use organic and permaculture principles with lots of loving care in their large kitchen garden. Their aim is “to produce as much of the food we consume as possible and to supply food locally”.  They keep chooks, ducks and turkeys for both egg laying and meat production and raise sheep and pigs from time to time.

We love their produce and their commitment to slow food.

Dojo’s and Wynlen House are great examples of what passion can make happen. Their proximity is symbiosis in action.

Last Saturday I was fascinated to see that Helen had created a QR Code for Wynlen House. At the time I was taking my picture of the QR Code there were two other people doing the same.

This is the Wynlen House QR Code:

The code gives those who want it a direct link to the Wynlen House website on their iPhone or Android. Bronwyn and Helen are planning to have QR code T shirts too.

If you are travelling through Braidwood your directions are “just look down the laneway next to the Pizzeria, and you will find the familiar Dojo Bread sign decorating the baker’s van” … and the Wynlen House produce table.

Photo Credit

Bronwyn and Helen