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Actionable insights: sport analytics

  Introduction A post by Mary Hamilton (2017) about her time at The Guardian has sent me off thinking about actionable insights in sport analytics. In her article, Mary shares thirteen lessons from her time as executive editor for audience at The Guardian. Three of the thirteen had a particular resonance with me. Insight 1 is 'Data isn't magic, it's what you do with it that counts'. She notes "We make better decisions when we’re better informed, and all data is is information". She adds that developing an in-house data resource, Ophan, "It’s not just about putting numbers into the hands of editorial...