Laura Hale presented her work on Australian Sport Fandom Online at the University of Canberra today.
Her presentation was part of the upgrade process to move her work from Masters to PhD. Laura’s primary supervisor is Sam Hinton.
Laura has remarkable experience of researching and writing about fandom.
The abstract for her presentation was:
The online ecosystem is expanding the definition of sport fandom, changing how
teams engage with their fans, and causing potential demographic and geographic
shifts for Australian athletes, clubs and teams.
Through detailed analysis of recent events and the way they have played out in a range of social media communities I aim to map examine changes and develop methodological frameworks for further analysis. The primary goals of my research are to:
- Benchmark the characteristics of Australian sport fandom online.
- Demonstrate how the characteristics of Australian sport fandom online change as they relate to events that take place in Australian sport.
- Provide a methodological framework for conducting a population study online.
I really enjoyed Laura’s presentation and was delighted that her ideas stimulated further discussion away from the seminar room.
I do think Laura’s work has enormous relevance to the Australian sport system as it negotiates its way through significant change in a digital age. Her case studies have powerful messages about connections with fans and the possibilities created by a careful analysis of communication trends.