Using Video To Promote Canoe Slalom

The 2011 Australian Canoe Slalom Open has started at the Penrith Whitewater Stadium. Australian Canoeing work with Sportscene to provide a video service to the canoe slalom community in Australia and globally.

The Australian Open started on Thursday evening with the demonstration run.  For the first time in Australia the demonstration run was filmed the with a head camera. The video shows the:

  • Head cam footage
  • Course map with the position of the athlete,
  • Gate numbers

The video has a voice over which explains the course.

Sportscene posted a pre-Open video which had 1400 views within five hours. This video is available for download (25MB, 640×360, MP4). Sportscene has a Facebook page too that provides additional information.

Live results from the events can be found at the 2011 Australian Canoe Slalom Open website.

It is fascinating to see how a sport like canoe slalom with no television exposure can use social media to promote the sport. Australian Canoeing has a YouTube Channel that shares video openly. Canoe slalom was an early adopter of video technology and continues to do so.

2011 marks another milestone in the sport’s use of video.

QR Code link to this post

Leave a Reply